Tuesday, 29 March 2011
Minno Hopes There?s A Place In This World For A Small, Simple E-Wallet
We're entering another round of testing in the paywall/microtransactions world, but it doesn't look to be turning out any better than the last one. I argued that until payment methods are improved, everyone is just whistling in the dark, but that hasn't stopped the NY Times from taking another shot at it, and The Daily from trying a whole new format. The necessary precursor to any of these schemes, however, is a simple, easy, and generally agreed-upon payment system — an e-wallet. Minno seems to feel this is true as well, and are hard at work making a payment tool they feel is as simple and powerful as cash, without the political and regulatory trappings of bank-related NFC schemes or credit card tie-ins. It's simple, all right, but is it powerful enough?