Monday, 28 February 2011

AT&T Taps Placecast For Location-Based Shopping Alerts

AT&T is betting big on location-based shopping alerts through a partnership with Placecast. AT&T is debuting a branded ShopAlerts service, which will deliver special offers and discounts to consumers via their mobile phones when they are near a participating store or brand (initial brands include HP, KMart, and JetBlue). The program is currently available to AT&T customers in New York, Los Angeles, Chicago, and San Francisco who have opted-in to receive Shop Alerts, but AT&T plans to roll the program out nationally by summertime and increase the number of participating brands.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/sNqy7ceWMJU/

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